An introduction to the philosophy, vision, and values that guide this work

Brand Philosophy
We empower people and organizations with guidance and tools that foster clarity, presence, and meaningful connection.
Through our approach, you are invited to cultivate authentic self-awareness—beginning with understanding your own strengths, patterns, and opportunities for growth—and extending that awareness to others.
Our philosophy emphasizes transformative practices that support resilience, acceptance, and compassion. By engaging with our programs, participants develop a grounded sense of self and a deep capacity to connect thoughtfully and empathetically with the world around them.
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This approach creates a ripple effect: as individuals and teams cultivate insight and care, the energy of awareness, understanding, and intentional action naturally spreads into every aspect of their personal and professional lives.
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We believe that real transformation is both personal and collective—and that lasting impact comes from integrating awareness, reflection, and mindful action into daily life. By cultivating self-love, you create positive change in your life and attract more love from the world around you. Self-love is a powerful mantra—nurturing it enriches every aspect of your life: your mental health, your happiness, your opportunities, and your relationships. When you truly love yourself, that love radiates outwards, inspiring others in the process. It all starts with the intention to nurture your own love, and from there, share it with others.
Meet Madeleine Barmark
Yoga, Mindfulness & Movement for Resilience, Presence, and Clarity
Madeleine Barmark is the founder and guide behind Alska, bringing over a decade of experience in yoga, mindfulness, and movement practices for individuals and organizations. Her work combines trauma-informed approaches, somatic awareness, and nervous system regulation to support resilience, recovery, and holistic well-being.
Born in Örebro, Sweden, Madeleine’s journey in movement and mindfulness began early and has been shaped by extensive training across yoga, meditation, and therapeutic practices. She integrates insights from cognitive psychology, Buddhist psychology, and neuroscience-informed mindfulness to create safe, inclusive, and transformative experiences.
Madeleine has worked with diverse populations in clinical, recovery, educational, and fitness settings, as well as private clients and corporate programs. Her teaching emphasizes practical, sustainable transformation, helping participants cultivate self-awareness, emotional regulation, and meaningful connection in both personal and professional life.
Through her guidance, individuals and teams learn to embody resilience, self-compassion, and intentional action—creating lasting positive impact that ripples outward into relationships, communities, and workplaces.
